Timing as part of media strategy requires an examination of all of the following EXCEPT:
A)closing dates.
B)length of ad.
C)number of exposures desired during the product-purchase cycle.
D)production time required for the ads.
E)campaign length.

Question

Quizplus · Accepted Answer

The length of the ad is not necessarily a consideration in timing as part of media strategy. The other options listed are all important factors to consider when determining the timing of a media campaign.

Timing as Part of Media Strategy Requires an Examination of All