A pretest provides a benchmark for a campaign and:
A)the person or agency conducting it.
B)the degree to which media scanning is necessary.
C)reasonable goals for subsequent advertising.
D)effectiveness of the focus groups designs.
E)the questions that need answering in any campaign.

Question

Quizplus · Accepted Answer

A pretest helps determine reasonable goals for subsequent advertising by providing a benchmark for the campaign's effectiveness.

A Pretest Provides a Benchmark for a Campaign And