Today, rarely does an advertiser create just an ad by itself; rather they create advertising as part of an integrated marketing communication campaign.

Question

Quizplus · Accepted Answer

Integrated marketing communication campaigns involve using multiple channels and tactics to promote a brand or product, rather than relying solely on one form of advertising. This can include advertising, public relations, social media, events, and more, all working together to create a cohesive message and overall marketing strategy.

Today, Rarely Does an Advertiser Create Just an Ad by Itself;