Nike's Just Do It and Pepsi Cola Company Pepsi Generation campaigns communicate attitude.

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Both campaigns are designed to evoke a specific attitude or emotion in their target audience. Nike's Just Do It campaign encourages a "can do" attitude and a willingness to push oneself to achieve goals, while Pepsi's Pepsi Generation campaign is aimed at young people and is meant to convey a fun, carefree attitude associated with youth culture. Both campaigns rely on strong messaging and visual imagery to create an emotional connection with consumers.