Creative planning and media planning have the same foundations-marketing strategy and prospect identification-and they cannot be separated from one another.

Question

Quizplus · Accepted Answer

Creative planning and media planning both rely on understanding the marketing strategy and identifying the target audience, and therefore cannot be separated from one another. Effective creative ideas and messaging must be communicated through strategic and targeted media placements in order to reach and resonate with the intended audience.

Creative Planning and Media Planning Have the Same Foundations-Marketing Strategy