Media tactics include a media planner deciding on appropriate vehicles and the weight each will receive in a campaign.

Name: Media tactics include a media planner deciding on appropriate vehicles and the weight each will receive in a campaign.
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Question

Quizplus · Accepted Answer

Media tactics do involve a media planner deciding on appropriate vehicles (such as television, print, digital, etc.) and determining the weight or allocation of each in a campaign.

Media Tactics Include a Media Planner Deciding on Appropriate Vehicles