General Motors is the company that makes Chevrolet. GM would be referred to as a ________, while Buick would be a ________.
A) trademark; trade name
B) trade dress; trademark
C) trade name; trademark
D) service name; service mark
E) logo; logotype
Correct Answer:
Verified
Q1: If you were trying to select a
Q2: Although still very relevant, the overall value
Q3: Characteristics associated with the United States Patent
Q5: Advice that Al and Laura Ries offer
Q6: Corporate identity or a corporate mark encompasses
Q7: Which of the following would NOT be
Q8: The MOST likely way a firm can
Q9: If a court has to decide trademark
Q10: The building blocks of a brand identity
Q11: An example of a well-chosen alliterative brand
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