In the Process of Selecting a Memorable New Name for a Product

In the process of selecting a memorable new name for a product, after you have thoroughly described whom you are targeting with the name, the next step is to:

A) build a list of new names.
B) test the name with selected publics before using it.
C) list names you like and the names you do not like.
D) pick your favorites.
E) combine name parts and words.