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As the Creative Team Thinks Visually About an Ad, They

Question 12

Multiple Choice

As the creative team thinks visually about an ad, they should be charged to do all of the following EXCEPT:


A) remember that a picture is indeed worth a thousand words.
B) employ only words that work with the visual for the most powerful effect.
C) tweak or sketch the idea to its limits.
D) create multiple versions.
E) factor in the budget constraints.

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