As the creative team thinks visually about an ad, they should be charged to do all of the following EXCEPT:
A) remember that a picture is indeed worth a thousand words.
B) employ only words that work with the visual for the most powerful effect.
C) tweak or sketch the idea to its limits.
D) create multiple versions.
E) factor in the budget constraints.
Correct Answer:
Verified
Q7: Which of the following would NOT be
Q8: According to creative theorist Joseph Wallis, which
Q9: Which of the following does the left
Q10: According to a creative director at Leo
Q11: A rendering in words, symbols, shapes, forms,
Q13: When the writer and layout person collaborate
Q14: A successful creative concept must not only
Q15: Before a writer and layout person in
Q16: Which of the following is NOT, according
Q17: Inspiration for advertising typically does NOT come
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