When the writer and layout person collaborate on an ad, their first task is to determine:
A)where to place the headline.
B)whether to use a subhead.
C)the most important element in the ad.
D)what emphasis to place on the price of the product.
E)the overall tone of the piece.

Question

Quizplus · Accepted Answer

The most important element in the ad should be determined first so that it can be given the appropriate emphasis and placement. This will help grab the reader's attention and encourage them to read on. Once this is determined, the writer and layout person can work together to decide on the best placement of the headline, whether to use a subhead, the overall tone, and other elements of the ad. The price of the product may be important, but it should not be the main focus of the ad.

When the Writer and Layout Person Collaborate on an Ad