Which of the following is NOT a characteristic of risk in advertising?
A) It's about freshness.
B) ideas that are predictable
C) an area where no one has gone before
D) something familiar but with a twist
E) must trust your instincts
Correct Answer:
Verified
Q15: Ron Huey of Huey+Partners observed that great
Q16: All humans are born with which of
Q17: An effective appeal is based on what?
A)supports
Q18: According to Luke Sullivan, Tony Cox, Maurice
Q19: Reductive or expansive, what is the key
Q21: The American Dental Association, Parents magazine, and
Q22: For which of the following kinds of
Q23: If you want people to keep reading
Q24: Which order do most ads follow?
A)spelling out
Q25: Characteristics of a subheadline include all of
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