Which of the following is NOT a factor in the challenge to create effective concepts and advertisements?
A)"overchoice"
B)time famine
C)ease for the audience to "turn off" the medium
D)media clutter
E)knowledge as power

Question

Quizplus · Accepted Answer

The statement "knowledge as power" does not relate to the challenge of creating effective concepts and advertisements. The other four choices all relate to the challenge, including the overwhelming amount of options available (overchoice), the lack of time people have to consume media (time famine), the ease with which they can tune out or avoid ads (ability to "turn off" the medium), and the clutter of competing messages (media clutter).

Which of the Following Is NOT a Factor in the Challenge