To address the increasing power of the media audience to "turn us off" and to appeal to their aspirations, the advertising message must be:
A)emotional with no sense of concern for the intellectual.
B)compelling and necessary.
C)intellectual with no sense of concern for the emotional.
D)composed of gut level graphics with strong copy.
E)balance power and recognition.

Question

Quizplus · Accepted Answer

In order to appeal to the audience's aspirations and prevent them from "turning us off," the advertising message must be compelling and necessary. This means that the message should be relevant, informative, and convincing enough to make the audience feel that they need the product or service being advertised. Emotion and intellectual appeal can both be included in the message, but they must be balanced and work together to support the overall compelling and necessary nature of the message.

To Address the Increasing Power of the Media Audience to "Turn