According to Luke Sullivan, Tony Cox, Maurice Saatchi and Fallon Worldwide, creative advertising:
A)is simple and focused.
B)thoroughly communicates every benefit of the product or service.
C)uses more words to be more compelling.
D)uses complex logic and sophisticated images to reach a "thinking" audience.
E)is all about being focused.

Question

Quizplus · Accepted Answer

Luke Sullivan, Tony Cox, Maurice Saatchi, and Fallon Worldwide all emphasized the importance of simplicity and focus in creative advertising.