Despite the value gained from reductionism, advertisers realize that expansive messages are now valid because of:
A)more intelligent consumers.
B)more selective consumers.
C)more Web sites, online and social media.
D)more time to because of more unemployment.
E)more opportunities to mix messages.

Question

Quizplus · Accepted Answer

The increase in web sites, online and social media platforms has created more opportunities for advertisers to reach a broader audience. Expansive messages can now be more effective in capturing the attention of consumers who are exposed to multiple marketing messages on multiple platforms.

Despite the Value Gained from Reductionism, Advertisers Realize That Expansive