Ron Huey of Huey+Partners observed that great ads since 1960 have had which of these common elements?
A)visual with minimum copy that says it all
B)headline, logo, and compelling copy
C)headline, visual, and logo that communicate the idea immediately
D)compelling copy, a visual, and creative logo
E)sexual appeal, double entendre, and machismo

Question

Quizplus · Accepted Answer

According to Ron Huey, great ads since 1960 have had a headline, visual, and logo that communicate the idea immediately. This suggests that the most effective ads have a clear, concise message that is conveyed through a combination of visual and verbal elements. While compelling copy and creative logos may also be important, they are not necessarily essential to a great ad. The other options (A, B, D, and E) either mention elements that are not consistently present in great ads or do not include all of the elements that Huey identified.

Ron Huey of Huey+Partners Observed That Great Ads Since 1960