Common elements, according to Ogilvy & Mather, for effective advertising include:
A)independence from a campaign.
B)irrelevancy.
C)cost effectiveness.
D)a strong selling idea.
E)creativity for its own sake.

Question

Quizplus · Accepted Answer

A strong selling idea is a key element in effective advertising. It is the main message or benefit that the advertisement is communicating to the audience. Without a clear selling idea, the advertisement may fail to capture the attention of the audience and persuade them to take action. The other options, such as independence from a campaign, irrelevancy, cost effectiveness, and creativity for its own sake, do not necessarily contribute to the effectiveness of an advertisement.

Common Elements, According to Ogilvy & Mather, for Effective Advertising