A person will typically scan a print ad by looking first at the:
A) illustration.
B) first line of copy.
C) tagline.
D) headline.
E) logo.
Correct Answer:
Verified
Q25: Characteristics of a subheadline include all of
Q26: The following are all characteristic of a
Q27: Common elements, according to Ogilvy & Mather,
Q28: Dean Rieck, president of Direct Creative, advocates
Q29: When Procter & Gamble uses direct mail
Q31: Sherwin-Williams promises that its SuperPaint will not
Q32: Award-winning creative director Ron Huey suggests that
Q33: According to Ogilvy & Mather, great advertising,
Q34: If you were trying to evaluate the
Q35: Using "To all college men and women"
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents