If you want people to keep reading your ads after they look at the headline and illustration, you next ought to have:
A) strong supporting illustrations.
B) a strong first paragraph.
C) a strong first sentence.
D) an appealing logo subhead.
E) an appealing slogan.
Correct Answer:
Verified
Q18: According to Luke Sullivan, Tony Cox, Maurice
Q19: Reductive or expansive, what is the key
Q20: Which of the following is NOT a
Q21: The American Dental Association, Parents magazine, and
Q22: For which of the following kinds of
Q24: Which order do most ads follow?
A)spelling out
Q25: Characteristics of a subheadline include all of
Q26: The following are all characteristic of a
Q27: Common elements, according to Ogilvy & Mather,
Q28: Dean Rieck, president of Direct Creative, advocates
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