The following are all characteristic of a headline EXCEPT:
A)most important part of a print ad.
B)if glossed over, the reader goes to the first line of copy.
C)first thing read.
D)must arouse interest.
E)should be as long as you want it to be.

Question

Quizplus · Accepted Answer

The Answer of The following are all characteristic of a headline EXCEPT:
A)most important part of a print ad.
B)if glossed over, the reader goes to the first line of copy.
C)first thing read.
D)must arouse interest.
E)should be as long as you want it to be.

The Following Are All Characteristic of a Headline EXCEPT