For which of the following kinds of products would consumers want proof in the body copy?
A) coffee and tea
B) new products with special features
C) high-volume items
D) shampoos and creams
E) a box of pencils
Correct Answer:
Verified
Q17: An effective appeal is based on what?
A)supports
Q18: According to Luke Sullivan, Tony Cox, Maurice
Q19: Reductive or expansive, what is the key
Q20: Which of the following is NOT a
Q21: The American Dental Association, Parents magazine, and
Q23: If you want people to keep reading
Q24: Which order do most ads follow?
A)spelling out
Q25: Characteristics of a subheadline include all of
Q26: The following are all characteristic of a
Q27: Common elements, according to Ogilvy & Mather,
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