If the "Got Milk" campaign continues to use personalities from all walks of life in its ads to promote milk, which of the following is it depending on to help make its ads even more effective?
A)testimonial
B)reputation
C)demonstration
D)a celebrity
E)guarantee

Question

Quizplus · Accepted Answer

The "Got Milk" campaign featuring personalities from all walks of life is an example of testimonial advertising, which uses real people or celebrities to promote a product or service. By using these individuals, the campaign is hoping to inspire trust and credibility among its target audience. This can be particularly effective when the individuals being featured are well-respected or admired by the target audience, as they are more likely to be influenced by their opinions and behaviors.

If the "Got Milk" Campaign Continues to Use Personalities from All