When Procter & Gamble uses direct mail to sample consumers as well as online coupons, it is using a type of proof known as a:
A)warranty.
B)trial offer.
C)demonstration.
D)reputation.
E)guarantee.

Question

Quizplus · Accepted Answer

Procter & Gamble is offering consumers the opportunity to try their products through free samples and coupons. This is a form of trial offer, which is a type of proof that seeks to entice consumers to give the product a chance.

When Procter & Gamble Uses Direct Mail to Sample Consumers