If your copy leads with a psychological appeal to love, hate, or fear, you are using the:
A)factual approach.
B)emotional approach.
C)imaginative approach.
D)Bernbach approach.
E)psychosocial approach.

Question

Quizplus · Accepted Answer

Leading with a psychological appeal to love, hate, or fear is using the emotional approach, which aims to connect with the reader's emotions and influence their decision-making. The other options (factual, imaginative, Bernbach, psychosocial) do not specifically rely on psychological appeals to emotions.

If Your Copy Leads with a Psychological Appeal to Love