Research tells us that with regard to advertising all of the following are characteristics of emotion EXCEPT:
A)it is mostly a process at an unconscious level.
B)it is the key to every decision made by a human being.
C)an emotional approach does not work with higher-ticket items.
D)an emotional approach works best with low involvement products.
E)humans think with feeling and emotion.

Question

Quizplus · Accepted Answer

Research actually suggests that emotional advertising is effective for both low and high involvement products, but it may take longer for emotional appeals to work in convincing consumers to buy higher-ticket items. Therefore, C is incorrect. The other options describe characteristics of emotion in advertising, including that it is largely processed unconsciously, influences decision-making, and humans think with emotions.

Research Tells Us That with Regard to Advertising All of the Following