Which would be a condition under which the FTC might look down upon a company's comparative advertising?
A)if the basis of comparison are clearly identified
B)if it encourages product innovation
C)if it is nondeceptive
D)if it is truthful
E)if the basis of comparison is veiled

Question

Quizplus · Accepted Answer

If the basis of comparison is veiled, it may be considered misleading or deceptive by the FTC. Comparative advertising should clearly identify the basis of the comparison to avoid confusing or misleading consumers. The other choices (A, B, C, and D) are all positive factors that would make comparative advertising acceptable to the FTC.

Which Would Be a Condition Under Which the FTC Might