If you create copy that takes something ordinary and familiar and presents it in unexpected ways, then you are using the imaginative approach.

Question

Quizplus · Accepted Answer

The imaginative approach involves presenting something in unexpected and creative ways, which can help grab the attention of the audience and make the copy more engaging. This can involve using metaphors, wordplay, or other literary devices to create a unique and memorable message.

If You Create Copy That Takes Something Ordinary and Familiar