Research indicates that an emotional approach works best for low-involvement products and services.

Name: Research indicates that an emotional approach works best for low-involvement products and services.
Brand: Quizplus
Rating: 4.7 (25 reviews)

Question

Quizplus · Accepted Answer

Research has indeed shown that an emotional approach works best for low-involvement products and services, as a rational approach may not be effective in capturing the attention of the consumer or creating a meaningful connection with the brand.

Research Indicates That an Emotional Approach Works Best for Low-Involvement