Research indicates that people actually think with emotion and feeling.
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Q71: Called _, it is a constraint that
Q72: Research indicates that an emotional approach works
Q73: If the advertising in women's publications are
Q74: Known as the _ rate, it is
Q75: For outdoor advertising, the goal is to
Q77: A skillful user of the factual approach
Q78: Home Depot's "More saving. More doing" is
Q79: A(n)_ is what advertisers use to motivate
Q80: Describe some of the challenges advertisers must
Q81: Define copy style, and list and discuss
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