Fallon Worldwide says that, for them, the crucial part of the creative process means having the discipline and will to drive for focus that results in a single-mindedly compelling idea, or what they call relentless ________.

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The Answer of Fallon Worldwide says that, for them, the crucial part of the creative process means having the discipline and will to drive for focus that results in a single-mindedly compelling idea, or what they call relentless ________.

Fallon Worldwide Says That, for Them, the Crucial Part of the Creative