The Values and Life Style (VALSTM) psychographic segmentation system is designed to predict consumer behavior by profiling:
A) psychology and motivation of American consumers.
B) psychology and demographics of American consumers.
C) demographics and motivation of American consumers.
D) demographics and learning capabilities of American consumers.
E) the thoughts and feelings of American consumers.
Correct Answer:
Verified
Q1: For advertising purposes, if you were to
Q2: When account planners fulfill expectations of what
Q6: The area psychologists study that focuses on
Q7: Sociological studies indicate all of the following
Q8: Similar to family life-cycle research, life-stage research:
A)is
Q9: If psychologists study drives, urges, wishes, or
Q12: The work that sociologists do would help
Q17: From sociology, advertisers have learned that people
Q18: Which of the following has NOT contributed
Q19: By using research to stay in touch
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents