If research reveals that awareness of a brand is high and trial of the brand is low, the research is indicating what people know about the brand is not sufficiently motivating or relevant, and the brand may need repositioning.

Question

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If awareness of a brand is high but trial is low, it indicates that people may know about the brand but are not motivated or find it relevant enough to try it. This suggests that the brand may need repositioning to better resonate with its target audience.

If Research Reveals That Awareness of a Brand Is High