In trade promotions, manufacturers put money into incentives designed to motivate members of the distribution?-wholesalers, retailers, and even company sales personnel-to increase sales, productivity, and morale.

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Quizplus · Accepted Answer

This statement is true. Trade promotions are a common tool used by manufacturers to encourage members of the distribution channel to increase sales and productivity. These incentives can come in many forms, such as discounts, rebates, free products, or promotional events, and are designed to motivate wholesalers, retailers, and company sales personnel to engage in behaviors that promote the manufacturer's products.

In Trade Promotions, Manufacturers Put Money into Incentives Designed to Motivate