For the last 25 years, marketers have moved toward more personal relationships with customers, moving from marketing to broad demographic categories to the next phase of focusing on more narrowly defined:
A) one-to-one marketing.
B) niche marketing.
C) category marketing.
D) community or group marketing.
E) integrated marketing communications.
Correct Answer:
Verified
Q1: For 2009, it is estimated that _
Q2: Ethical e-mail marketers are advocating that:
A)they be
Q3: The leading video sharing site is:
A)Facebook.
B)YouTube.
C)Bing.
D)Kodak EasyShare.
E)MySpace.
Q5: One of the intriguing areas of media
Q6: Which of the following summarizes the role
Q7: Restrictive legislation and regulations on the state
Q8: At the same time technology was changing
Q9: Advantages of using digital media include all
Q10: Which of the following brands has the
Q11: Virtually every advertiser is using techniques learned
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