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For the Last 25 Years, Marketers Have Moved Toward More

Question 4

Multiple Choice

For the last 25 years, marketers have moved toward more personal relationships with customers, moving from marketing to broad demographic categories to the next phase of focusing on more narrowly defined:


A) one-to-one marketing.
B) niche marketing.
C) category marketing.
D) community or group marketing.
E) integrated marketing communications.

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