For a company with a good product but limited capital, PI (per inquiry)advertising is very beneficial because it allows advertisers to share their risk with the medium.

Question

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Per inquiry advertising (also known as pay per call, pay per lead, or cost per acquisition) only requires advertisers to pay for the actual sales leads or inquiries generated by the medium, rather than upfront costs for ad space or time. This sharing of risk allows companies with limited capital to focus their resources on converting the leads rather than on the marketing itself. Therefore, statement A is true.

For a Company with a Good Product but Limited Capital