Outdoor advertising is ideal if an advertiser wants to:
A) deliver a message to almost all adults in a geographic market with high frequency and at a very low cost per exposure.
B) convey a detailed message that can be easily understood at a low cost.
C) easily measure and compare audience data to other media.
D) deliver a complex message to a mass audience.
E) blend smoothly into any environment where it is located.
Correct Answer:
Verified
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