What occurred in the 1950s that prompted magazines to market themselves as a specialized medium that reached targeted prospects in the more general U.S. population?
A)The Yankees started becoming a dynasty.
B)Marilyn Monroe became a media darling.
C)Television became a national advertising medium.
D)Dick Clark created American Bandstand.
E)Radio's listenership had started to fall.

Question

Quizplus · Accepted Answer

The rise of television as a national advertising medium prompted magazines to differentiate themselves by focusing on specific target audiences. This allowed advertisers to more effectively reach their desired consumer groups.

What Occurred in the 1950s That Prompted Magazines to Market