A major reason advertisers have trouble accepting their media buyers' recommendations revolves around the definition of readership.

Name: A major reason advertisers have trouble accepting their media buyers' recommendations revolves around the definition of readership.
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Question

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Advertisers may have a different idea of who their target audience is and may have a different understanding of how readership is defined or measured, leading to disagreements with media buyers' recommendations.

A Major Reason Advertisers Have Trouble Accepting Their Media Buyers