What nontraditional advertising vehicles are retail chains using that take away from the profits of newspapers?
A)direct mail and inserts
B)local cable cut-ins
C)special commemorative niche books
D)grand opening posters
E)imbedded coupons

Question

Quizplus · Accepted Answer

Retail chains are using various nontraditional advertising vehicles like direct mail and inserts, local cable cut-ins, special commemorative niche books, and imbedded coupons to reach out to their target audience. These advertising methods are more targeted, cost-effective, and provide better ROI compared to traditional advertising methods like newspapers. As a result, newspapers are losing advertising revenue to these nontraditional advertising vehicles.

What Nontraditional Advertising Vehicles Are Retail Chains Using That Take