Because of radio's low cost and targeted format, it:
A)is the most utilized of all advertising media.
B)is more credible than all other media.
C)can react quickly to changing market conditions.
D)is an excellent supplemental medium to increase reach and frequency in specific target markets.
E)gives advertisers proximity to the sale.

Question

Quizplus · Accepted Answer

Radio advertising is an excellent supplemental medium to increase reach and frequency in specific target markets due to its low cost and targeted format. It allows advertisers to reach a specific audience in a cost-effective way, making it a great choice for those looking to increase their ad reach in a specific area or demographic. Additionally, radio can react quickly to changing market conditions, making it a versatile option for advertisers.

Because of Radio's Low Cost and Targeted Format, It