One of the drawbacks to radio is:
A)its audiences are so small that you must make numerous buys to achieve acceptable frequency and reach.
B)its ability to target narrow audience segments.
C)supplemental media value at a much higher cost than all other media.
D)the technical problem of broadcast static.
E)abundance of confusing audience research.

Question

Quizplus · Accepted Answer

Radio often requires multiple buys across different stations and times to achieve desired reach and frequency due to its smaller, segmented audiences.

One of the Drawbacks to Radio Is