Radio more than virtually any other media:
A)creates an intimate, one-on-one relationship with prospects.
B)presents creative effects at a higher production cost than virtually any other medium.
C)is locked into the home and car, not proximate to the selling point.
D)has escaped the conglomeration movement evident in other media.
E)has suffered from effects of conglomeration.

Question

Quizplus · Accepted Answer

Radio has the ability to create a personal connection with listeners due to its intimate, one-on-one nature. The listener is often alone, listening to the radio in their car or while performing other activities, which allows for a personal and direct communication between the advertiser and the potential customer.

Radio More Than Virtually Any Other Media