From a marketing perspective, radio more readily and easily can appeal to prospects based on all of the following EXCEPT:
A)gender.
B)education level.
C)literacy level.
D)age.
E)financial status.

Question

Quizplus · Accepted Answer

Radio is an auditory medium and does not rely on written language, making literacy level irrelevant in terms of appeal to prospects. However, radio can appeal to prospects based on their gender, education level, age, and financial status through the content and messaging of the radio ads.

From a Marketing Perspective, Radio More Readily and Easily Can