Which two characteristics of radio give it the ability to react quickly to changing market conditions?
A)commercials and reach
B)immediacy and flexibility
C)pinpoint audience targeting and recency
D)overall reach and frequency
E)amplitude and frequency modulation

Question

Quizplus · Accepted Answer

Immediacy and flexibility are the two characteristics of radio that give it the ability to react quickly to changing market conditions. Radio can be scheduled and produced quickly and easily, allowing advertisers to respond quickly to changes in the market or to unexpected events. Additionally, radio allows for flexibility in terms of changing messages or adjusting campaigns on the fly.

Which Two Characteristics of Radio Give It the Ability to React