A major problem for advertisers wishing to use radio is its:
A)lack of reach.
B)lack of flexibility.
C)fragmented audience.
D)declining listenership, especially during summer.
E)low creative costs.

Question

Quizplus · Accepted Answer

Radio has a fragmented audience, meaning that listeners tune in at various times and to different stations, making it difficult for advertisers to reach a specific target audience. This can lead to wasted advertising dollars and a lower return on investment.

A Major Problem for Advertisers Wishing to Use Radio Is