As group ownership became the rule rather than the exception, the major radio group executives promised advertisers:
A)more segmented audiences.
B)better service and more efficient buying procedures.
C)they could more easily deal with several knowledgeable independent reps.
D)more uniform programming.
E)none of the above

Question

Quizplus · Accepted Answer

As group ownership became more common, the major radio group executives promised advertisers better service and more efficient buying procedures, as they were now dealing with a single entity rather than multiple individual stations. The other choices are not directly related to the promise made to advertisers.

As Group Ownership Became the Rule Rather Than the Exception