A competent media planner would look increasingly at network radio to:
A)double the amount of dollars spent so they reach $28 billion.
B)extend reach to working men and light users of other media.
C)build greater brand awareness through inexpensive additional frequency to prime target audiences.
D)act as the primary vehicle for a campaign.
E)extend reach to working women and light users of other media.

Question

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The Answer of A competent media planner would look increasingly at network radio to:
A)double the amount of dollars spent so they reach $28 billion.
B)extend reach to working men and light users of other media.
C)build greater brand awareness through inexpensive additional frequency to prime target audiences.
D)act as the primary vehicle for a campaign.
E)extend reach to working women and light users of other media.

A Competent Media Planner Would Look Increasingly at Network Radio