Compared to television ratings, radio ratings:
A) focus on narrower formats.
B) focus on broad formats.
C) tend to measure audience accumulation over relatively briefer periods of time.
D) measure audience accumulation over primary dayparts.
E) are more reliable because of the size of audiences for individual stations.
Correct Answer:
Verified
Q41: For radio, drivetimes are:
A)10:00 a.m. to 3:00
Q42: A cume rating would:
A)provide the proportion of
Q43: If a radio station has a strong
Q44: Radio provides advertisers options to reach very
Q45: Which of the elements listed would not
Q47: The format carried by more U.S. radio
Q48: The average rating for a top radio
Q49: Unlike TV, radio maintains consistent listening patterns
Q50: To make an effective radio buy, you
Q51: The number of commercials on radio has
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