Because of the nature of radio audiences, a change in one rating point for a station could make a significant difference in its rankings among stations in the same market.

Question

Quizplus · Accepted Answer

Radio audiences are typically measured in ratings points, which represent the percentage of total listeners in a particular market. Since even a small change in ratings points can represent a significant change in the number of listeners, it can also result in a significant change in a station's rankings among other stations in the same market. Therefore, the statement is true.

Because of the Nature of Radio Audiences, a Change in One