Fundamentals of buying radio are unique in comparison with a buy in other media.
Correct Answer:
Verified
Q59: Radio executives have begun to view the
Q60: Radio audience ratings use _ to report
Q61: Called _, it refers to the number
Q62: Although country is the format carried by
Q63: Dollars received from radio network and spot
Q65: The most important trend in radio during
Q66: Among the major differences between Arbitron and
Q67: A similar budget, even a similar number
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